Visionarea Retail Flow Index - NOVEMBER 2022
The Black Friday month is confirmed as a fundamental month also for in-store traffic. In fact, November recorded a total traffic of 5,599,336 visitors, with an increase of +7% on the previous month. The total numbers of visitors is the highest in 2022 and if we compare it to the total for November 2021 we get an increase of +40,6%, also a record number for 2022. Black Friday, imported from overseas by e-retailers few years ago, has established itself also in physical stores and has proved to be a crucial appointment for italian shopping.
In the table below, the Visionarea Retail Flow Index data relating to traffic in Italian stores in the last year.