Integrated people counting systems & Retail analytics

We are specialized in People Counting systems. We collect and analyze traffic data from Shops, Malls, Trade Fairs, Museums, Buildings, Airports.

Partners of
Retail Institute
Dipartimento di Scienze Aziendali

Visionarea people counting system

Visionarea People Counting system allows you to collect data that is truly useful for maximising sales opportunities and optimising the management of space, marketing campaigns and personnel in shops, shopping centres, museums, entertainment venues, offices and transport.

Key features

  • Anonymous data collection (GDPR)
  • Advanced performance and marketing analysis (KPI)
  • Customer segmentation & Staff Exclusion
  • Integration with other data
  • Sensors equipped with integrated software


  • Shop & Store Chains
  • Shopping centers
  • Grocery Stores
  • Smart Buildings & Offices
  • Transport system
  • Museums
  • Fairs & Events
  • Hospitality


  • Easy and Quick Installation
  • No impact on network infrastructure
  • Maximum design flexibility
  • Constant supervision and support
  • High precision technology made in EU
  • Worldwide coverage

Counting the number of visitors (fooftall) is the first step to really understanding your business and evaluating its performance: from the single shop, through to large chains, shopping centres, museums, entertainment venues, offices and the transport system, Visionarea is able to offer customised counting solutions that not only provide a precise measurement of traffic (with an accuracy of up to 99%) but also of their behaviour and buying habits, providing valuable predictive information to business management thanks to the use of Artificial Intelligence algorithms (what are the most profitable times and areas? Where can improvements be made? How best to distribute your staff? How is my shop performing compared to others?

Visionarea People Counting System: Visitor, Passer-by, Staff detection, with integration of Cashier data

Visionarea People Counting System: detection of visitors per individual shop area with average dwell time

System architecture

The data collected by all the sensors are sent simultaneously and in real time to the Visionarea cloud (or local DB, according to the client's request) to perform a quality check of the data (through automatic algorithms) and their subsequent visualisation and storage. Sensor data can also be integrated with third-party sources (such as cash data, personnel planning, marketing initiatives calendar, etc.) to enrich the set of output data and KPIs displayed in the MonitorEyes platform.  Alternatively - at the customer's request - all data can be channelled to a local server or a proprietary cloud.

Latest generation sensors

We use the best 3D sensors available on the market, with high standards of accuracy and reliability.

Verification and validation of collected data

Our system uses statistical algorithms to promptly report any anomalies in the data collection and acquisition process, as well as the correct functioning of the sensors.

Cloud or local server

Our solution collects sensor data in a Visionarea cloud or on a local server and makes it available for consultation via PC, tablet or smartphone. We also develop customised clouds at the customer's request.

A comprehensive analysis suite

The Visionarea-MonitorEyes analysis platform is a comprehensive and configurable suite for visualising and analysing data through easy-to-use and customisable interactive dashboards.

Service levels
A turnkey service

We follow you through all stages of analysis, installation, training and report generation, to provide you with a tailor-made people counting system. A technical help desk service is also always available for all your needs.

Worldwide geographical coverage

We install all over Italy and everywhere abroad, thanks to our cooperation with a network of local installers.

Integration with other sources

It is possible to integrate data from the Visionarea People Counting system with third-party sources (such as POS and cash registers, promotion calendar, weather, etc.), and display them in real time on customised dashboards or import them into one's own information systems and management/CRM platforms.

A comprehensive analysis suite

Visionarea provides all the training to make the most of the People Counting System and use the MonitorEyes analysis platform, creating customised reports and proprietary KPIs.

You may be interested in
3D-S2 Binocular sensor

The 3D binocular people counter, thanks to the stereoscopic vision, guarantees the highest levels of accuracy in any environmental condition. A wide range of counting applications meet the different needs of people detection and tracking.

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MonitorEyes - Retail Analytics Dashboard

MonitorEyes is a powerful tool for analyzing data gathered by our people counting systems and from third party sources in order to provide very useful analysis for strategic planning, and it's available in a full cloud mode through any desktop and mobile device.

Find out more
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Contact our experts for a demo or a free quote. Send us a message or if you prefer call us on +39 02 87 186 938 (English speaking operator)

Visionarea Srl - Piazza San Sepolcro, 2 - 20123 Milano (Italy) +39 02 87 186 938 P. IVA e CF 06172420967