Integrated people counting systems & Retail analytics

We are specialized in People Counting systems. We collect and analyze traffic data from Shops, Malls, Trade Fairs, Museums, Buildings, Airports.

Partners of
Retail Institute
Dipartimento di Scienze Aziendali
CNCC

Visionarea People Counting

The best technology is behind our integrated People Counting system: a sensor system and analysis platform to manage occupancy, evaluate sales and marketing performance, optimise layout and manage staff.

Sensors and Technology

In designing the People Counting system best suited to the customer's needs, Visionarea makes use of sensors that represent the best available today in the field of People Counting & People Tracking.

Our People Counting system allows you to
Traffic Analysis Traffic Analysis

Detects visitor traffic, monitors access, forecasts and analyses performance indicators and Retail KPIs at individual shop or geographical network level.

Staff Management Staff Management

Get valuable information for personnel management: rostering, distribution over the shop floor, performance evaluation and target setting.

Marketing Effectiveness Marketing Effectiveness

Measures the effectiveness of promotions and campaigns at the point of sale and the accurate number of visitors generated by drive-to-store promotions. Compare data in time and space, make A/B tests and accurate predictions.

Heatmap areas and routes Heatmap areas and routes

Identifies routes, dwell times and most visited areas. Improve shop layouts, manage queues and evaluate the attractiveness of shop windows.

Customer segmentation Customer segmentation

Ranking of visitors and customers by gender, age and purchasing groups. Define the areas to be analysed and automatically remove staff from the count.

Maximize the performance of your business
In-out and advanced analysis In-out and advanced analysis
99% accuracy 99% accuracy
Visionarea people counting for the retail sector Visionarea people counting for the retail sector
Visionarea people counting for smart buildings Visionarea people counting for smart buildings
Visionarea people counting for museums, fairs and events Visionarea people counting for museums, fairs and events
We have worked with
Lidl
Sundek
CBRE
Desigual
Miss Sixty
Reformation USA
Dior
Tiger
Flos
Trony
Sky
Bricoman
Bricoman
Il Gigante- Centri Commerciali
PoliHub- Fondazione Politecnico di Milano
Unieuro
FoxTown
Enel
Aldo
Mondoflex
Consolato Generale di Svizzera
Divani & Divani
Peck
Slowear
Gifrab
The Mall Luxury Outlets - Firenze
Aeroporti di Torino- Sagat
Vorwerk
Agos
Palazzo Reale
Natuzzi Italia
Facis
Nasav
Fa la cosa giusta
Realplaza
Liz Gallery
Opera della metropolitana di Siena
Comune di Bergamo
Expo
Il Mercato Centrale
Fiera di Scandicci
Scout
ChateauxDax
A short selection of case studies
Rothy's Store Visionarea's Peoplecounter
CASE STUDY: Rothy's USA

Visionarea ran a massive replacement operation in the 18 US stores of Rothy's, installing its in-store people counters and monitoring visitor traffic with its retail analytics software MonitorEyes.

Contapersone Visionarea per Centro Commerciale Il Gigante
CASE STUDY: "Reformation USA"

Designing, supplying and setting up an integrated  people counting system for a US retail chain. The system was deployed across all The Reformation stores, in USA and UK.

Visionarea Natuzzi People Counting
CASE STUDY: Natuzzi + Divani & Divani

Supply and installation of an integrated traffic monitoring system on the specialised retail chain of the Natuzzi group, which now has 440 monobrand furniture stores worldwide.

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Contact our experts for a demo or a free quote. Send us a message or if you prefer call us on +39 02 87 186 938 (English speaking operator)