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Discover how people counting systems help increase your store’s closing ratio and sales. Data-driven strategy for IT and facility managers in retail environments.

With an AI-powered people counting system, you can forecast daily foot traffic and monthly closing ratios to understand whether your sales targets will be met — and adjust strategies accordingly.

In retail, phygital — the fusion of physical and digital — is transforming the shopping experience and how commercial spaces are managed. Think of checking product availability online, getting personalized offers in-store, or picking up an order from a smart locker at the mall.

The Evolution of Workspaces: From Tradition to Innovation

Technological advancements have drastically transformed the way we work, introducing flexible models that challenge the traditional work schedule. This rapid shift has prompted commercial property owners and facility managers to seek innovative solutions to optimize costs and resources while adapting to new workplace habits.

In the retail industry and other high-traffic sectors such as airports,  and large smart buildings, monitoring and analyzing customer flow has become essential to optimizing operations and enhancing the customer experience. Visionarea's integrated people counting sensors offer an advanced solution for counting and monitoring visitors, combining cutting-edge technology with an intuitive interface.

In recent years, customer service at retail locations has significantly evolved, driven by technological innovations and changing consumer preferences. Tools such as people counter devices have become essential for monitoring customer flow and enhancing the shopping experience.

Customer centricity has emerged as one of the most effective approaches for retailers aiming to stand out in an increasingly competitive market. With tools like Visionarea’s retail traffic counter, businesses can collect and analyze critical data to better understand their customers' needs and enhance the overall shopping experience.

In an increasingly digital world, a data-driven approach has become essential for business success, especially in the retail sector.

Visionarea, The People Counting Company, attends Mapic Cannes 2022, the leading international commercial real estate event.

The Occupancy Management + Social Distancing module used to control and limit the entrances to a Supermarket in Peru. A "traffic light" display shows the total capacity data and the places still available.

Binocular 3D People Counting sensor for counting multiple flows in a Shopping Center.

The most innovative people counting systems make it possible to exclude the passage of employees entering or leaving the store.

In this setup the movements of the employee at the door are excluded from the counting of the Integrate People Counting System. Measurement accuracy is obtained with a 3D binocular sensor.

Understanding consumer behaviour at the point of sale allows you to anticipate trends and prepare the best offer.

The history of the purchases, the frequency of purchase, the rate of return at the point of sale represent a wealth of information of great value and an opportunity for any retailer.

The Peel Off index is the ratio between passersby and visitors to the store. It measures the attractiveness of the store and the effectiveness of the individual windows, and is elaborated by the Visionarea People Counting System..