People Counter & Traffic Analytics for Commercial Areas

We integrate technology with marketing and business intelligence expertise.

Our detection technologies and analysis tools empower our clients to oversee access, enhance the management of space, staff, in-store promotional initiatives, and sales flows, thereby optimizing customer experience and boosting profitability. Our sensors are equipped with sophisticated artificial intelligence algorithms that, in conjunction with the MonitorEyes Retail Analytics software, assist customers in monitoring and managing entrances and analyzing customer behavioral patterns. This enables optimal management of spaces, personnel, in-store and drive-to-store promotional campaigns, customer experience, and sales flows.

We are proud to be members of Retail Institute Italy and in the international board of the National Retail Federation (NRF) and we are research partners of University of Bologna ( "Sensors and artificial intelligence Research") program.

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Visionarea's history

In the early 2000s, when Big Data and Machine Learning were not yet viable solutions for counting, four professionals from the retail and video surveillance sectors recognized the pivotal role of visitor counting and monitoring in commercial areas for the development of retail. Consequently, they established Visionarea-The People Counting Company, a specialized vertical company focused on people counting. In the years that followed, the demand for counting, traffic monitoring, and occupancy management expanded beyond retail, finding application in other sectors such as museums, events, offices, airports, and smart buildings.

Two of the founding partners, Edoardo Allorio and Cesare Fogola, now hold the positions of Managing Director and Sales Director

Milestones

2008Visionarea is launched in Milan

2014Analysis data is transferred to the Cloud, accessible from any device

2015Integration of 3D binocular sensors into our platform

2016Visionarea Latin America begins operations in Perù

2020 Launch of specific solutions for the management of the COVD-19 emergency

2020 Visionarea joins the working group of the Politecnico di Milano for the development of a new report on the digital evolution in retail

2020 Visionarea, The Retail Institute and the University of Bologna are pleased to announce the launch of a joint research initiative. This project will explore the integration of people counting sensors and artificial intelligence in large-scale retail settings.