Visionarea: the People Counting Company

We are specialized in collecting and analysing traffic flow data for commercial areas, and in general for all areas with a high level of pedestrian traffic, such as shops, shopping centres, museums, trade fairs and real estate.

We combine technology with marketing and business intelligence skills

With our detection technologies and analysis tools, we help our customers to monitor access, optimize the management of spacestaff, in-store promotional campaigns and sales flows, improving customer experience and profitability. Our sensors are equipped with sophisticated artificial intelligence algorithms that along with the MonitorEyes Retail Analytics software, help customers both to monitor and manage entrances, and to analyze the behavioral patterns of their customers, in order to optimize the management of spaces, personnel, in-store and drive-to-store promotional campaigns, customer experience and sales flows.

We are members of Retail Institute Italy, in the international board of the National Retail Federation (NRF) and we are research partners of University of Bologna ( "Sensors and artificial intelligence Research").

 

        

Sectors

Retail

Facility Management

Museums

Events and fairs

Global coverage

+100 customers

in 27 countries

Headquarter Milan (Italy)

Local assistance

Strenghts

Tailor made solutions

Cloud based solution - also available on China cloud

Integration with customer data

EU technology

We have worked with
Lidl
Sundek
CBRE
Desigual
Miss Sixty
Reformation USA
Dior
Poste Italiane
Tiger
Flos
Trony
Sky
Bricoman
Bricoman
Il Gigante- Centri Commerciali
PoliHub- Fondazione Politecnico di Milano
Unieuro
FoxTown
Enel
Aldo
Mondoflex
Consolato Generale di Svizzera
Divani & Divani
Peck
Slowear
Gifrab
The Mall Luxury Outlets - Firenze
Aeroporti di Torino- Sagat
Vorwerk
Agos
Palazzo Reale
Natuzzi Italia
Facis
Nasav
Fa la cosa giusta
Realplaza
Liz Gallery
Opera della metropolitana di Siena
Comune di Bergamo
Expo
Il Mercato Centrale
Fiera di Scandicci
Scout
ChateauxDax

Our history   

In the early 2000s, when Big Data and Machine Learning were still far from being implementable in counting solutions, 4 professionals from the world of retail and video surveillance realized that counting and monitoring of visitors in commercial aereas would have been a critical factor for the development of retail. Thus they decide to found Visionarea-The People Counting Company, a vertical company specialized in People Counting. A few years later, the needs of countingtraffic monitoring and occupancy management would also prove to be of great use in other sectors such as museums, events, offices, airports and smart buildings.

Two of the founding partners, Edoardo Allorio and Cesare Fogola, now hold the positions of Managing Director and Sales Director

Milestones

  • 2008 - Visionarea is launched in Milan
  • 2014 - Analysis data is transferred to the Cloud, accessible from any device
  • 2015 - Integration of 3D binocular sensors into our platform
  • 2016 - Visionarea Latin America starts to operate in Perù
  • 2020- Specific solutions for the management of the Covid-19 emergency are launched
  • 2020- Visionarea joins the working group of the Politecnico di Milano for elaborating a new report on the digital evolution in Retail
  • 2020- Visionarea, Retail Institute and University of Bologna launch a research project on the use of People Counting Sensors and Artificial Intelligence in Large-Scale Retail
Leadership Team
Edoardo Allorio Edoardo Allorio

Managing Director
(Headquarter Milan- Italy)

Cesare Fogola Cesare Fogola

Global Sales Director
(Headquarter Milan- Italy)

Paolo Mosconi Paolo Mosconi

Chief Technology Officer
(Headquarter Milan- Italy)

Maria Teresa Russo Maria Teresa Russo

Responsabile Marketing
(Headquarter Milan- Italy)

Carlos Barrientos Carlos Barrientos

Business Development Latin America (Visionarea Perù)

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Contact our experts for a demo or a free quote. Send us a message or if you prefer call us on +39 02 87 186 938 (English speaking operator)