Phygital in Retail: How People Counters Are Driving the Transformation of Commercial Spaces
In retail, phygital — the fusion of physical and digital — is transforming the shopping experience and how commercial spaces are managed. Think of checking product availability online, getting personalized offers in-store, or picking up an order from a smart locker at the mall.
Phygital isn’t just marketing. It’s a data-driven shift in how retailers operate.
AI-powered people counting systems are key enablers for IT managers, Facility and Property Managers, HR and Operations. They help brands understand customer behavior, optimize layout, and improve the in-store experience.
What does “phygital” mean for retail?
The role of people counters
Visionarea’s systems allow you to:
Track real-time customer traffic
Dynamically manage queues and checkouts
Forecast peak times
Allocate staff based on space usage
Benchmark store performance
Integrate physical and digital data
Check out our smart data dashboard
Phygital best practices
Start with traffic monitoring
Analyze and segment data
Embed digital tools in-store
Train the staff
Set KPIs and optimize continuously
Proven results
+5–10% sales increase with phygital strategies (McKinsey)
73% of shoppers want seamless experiences (Salesforce)
+15% average conversion lift (Deloitte, 2023)
Business benefits
Better control over footfall
Data-informed decisions
Personalized experiences
Lower costs, better staff planning
Higher in-store conversions
The future of retail is phygital.
Visionarea helps you get there.
Learn more at visionarea.net