Visionarea Retail Flow Index - November 2022

The Visionarea Retail Flow Index is a synthetic footfall indicator, that collects data generated by our People Counter Systems installed at a panel of Italian customers. Visionarea, through this exclusive data monitoring system, analyzes visitor traffic in the stores on a weekly and monthly basis. In the article we will analyze November 2022 data, which marks record traffic for the entire year.


Visionarea VA Index November 2022 People Counting

Visionarea Retail Flow Index - NOVEMBER 2022

The Black Friday month is confirmed as a fundamental month also for in-store traffic. In fact, November recorded a total traffic of 5,599,336 visitors, with an increase of +7% on the previous month. The total numbers of visitors is the highest in 2022 and if we compare it to the total for November 2021 we get an increase of +40,6%, also a record number for 2022. Black Friday, imported from overseas by e-retailers few years ago, has established itself also in physical stores and has proved to be a crucial appointment for italian shopping.

In the table below, the Visionarea Retail Flow Index data relating to traffic in Italian stores in the last year.



Get in touch with us
Subscribe to the newsletter

Subscribe to Insights Newsletter

Every month news and insights into the retail world and its surroundings: market data, case studies, technology, innovation, marketing

Contact us by email

Request more information

Contact our experts for a demo or a free quote. Send us a message or if you prefer call us on +39 02 87 186 938 (English speaking operator)