The Collaboration with Reformation Continues and Strengthens: Expansion of Visionarea's People Counter Systems
Visionarea is proud to announce the expansion of its partnership with Reformation, the renowned U.S. fashion brand, which continues to rely on advanced people counter systems to optimize in-store traffic analysis. After successfully implementing people counting sensors across all Reformation locations in the United States and the United Kingdom, the collaboration is further strengthened with the deployment of Visionarea’s solutions in new locations worldwide.
The Initial Solution and Project Success
In the past, Reformation had experimented with camera-based customer counter technology but encountered limitations in terms of accuracy and ease of implementation. Seeking a more precise and accessible solution, Reformation chose Visionarea’s retail people counter system in 2021, which perfectly met the brand’s needs:
- High accuracy in tracking customer footfall.
- Easy installation, thanks to 3D binocular people counter camera sensors.
- Remote data access via the online MonitorEyes platform.
- Integration with Reformation’s information system for comprehensive, centralized management.
Strengthening the Collaboration
Following the success of the first phase in a pilot store, Visionarea extended its people counter systems to all Reformation stores, creating a scalable solution that supported the company’s growth. The devices were installed in all key locations, including stores in the U.S. and the U.K. The installation process was completed in just 10 days, thanks to seamless collaboration between our technical team and Reformation’s staff.
Now, the partnership is expanding further with the introduction of Visionarea’s people counting sensors in new locations, including:
- Nashville, USA
- Bellevue, USA
- Vancouver, CANADA
- Paris, FRANCE
- Palo Alto, USA
- Alpharetta, USA
- West Palm Beach, USA
- Short Hills, USA
- Tysons, USA
These new store openings confirm Reformation’s trust in our people counter camera solutions, which are used to accurately analyze foot traffic and optimize resource management in each store.
A System Tailored to Every Need
The reliability of Visionarea’s retail people counter solutions continues to make a difference. Thanks to our advanced technology, Reformation can gain critical insights into customer behavior, such as visit frequency, time spent in-store, and the effectiveness of marketing initiatives. All this data is easily accessible through our online portal, allowing Reformation to make faster, more strategic decisions.
Moreover, the ability to integrate the system with their existing management software has made adoption even smoother and more beneficial.
A Future of Continuous Collaboration
This expansion not only strengthens the relationship between Visionarea and Reformation but also marks a significant step toward continuous innovation and improvement. The adoption of advanced people counter solutions is becoming a crucial strategy for global retailers who seek real-time, precise data to optimize every aspect of the in-store experience.
Our mission remains to provide scalable and highly customizable technological solutions that help our clients maximize return on investment, improve operational efficiency, and, most importantly, enhance the shopping experience.
The collaboration with Reformation is a perfect example of how Visionarea’s people counting sensors can contribute to the success of major international brands, supporting them in smart and innovative foot traffic monitoring and management.
Stay tuned to discover how Visionarea’s solutions are transforming retail traffic analysis worldwide.