People counters for luxury boutiques: the Verga 1947 case
Verga 1947, a historic chain of boutiques specializing in the sale and service of luxury watches and jewelry, chose Visionarea to implement an advanced People Counting System in its stores. This decision was driven by the need to accurately monitor traffic within the boutiques, optimizing the customer experience and improving operational management.
The challenge: an integrated, discreet, and privacy-compliant people counting system
Before adopting the Visionarea solution, Verga 1947's network did not have a visitor counting system. However, the specific needs of a luxury boutique required a people counter for stores that was highly accurate, even in small spaces and with heavy traffic near entrances, often frequented by both customers and staff. Additionally, it was essential that the system's aesthetic impact be minimal, preserving the elegance of the environment, and that it be discreet, meaning non-invasive for customers, and privacy-compliant, fully adhering to data protection regulations.
The solution: 3D technology for precise and discreet counting
Visionarea provided Verga 1947 with a People Counting Solution based on 3D binocular sensors. These devices, installed by the client’s staff and configured remotely thanks to Visionarea's technical support, ensured:
- High accuracy in counting visitors, even with frequent staff movement near the entrances.
- Reduced aesthetic impact, perfectly aligned with the boutique's exclusive image.
- Discreet and privacy-respecting operation, as the system does not collect personal data but merely monitors flows, ensuring compliance with current data protection regulations.
- Seamless integration with Verga 1947's management system, providing a complete overview of the data collected.
All sensors are connected to Visionarea's MonitorEyes cloud, which offers real-time monitoring of traffic flows, facilitating the operational management of the boutiques.
The benefits of people counters for luxury stores
The installation of a People Counting System for stores like Verga 1947 allowed the historic boutique to gain a clear and detailed understanding of visitor behavior. This type of technology, in addition to being discreet and precise, helps improve customer experience, optimize staffing, and better manage resources—essential aspects for those operating in the luxury sector.