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The benefits of visitor traffic data for the grocery sector
Measures individual and aggregated buyer journeys with a comprehensive path analysis. Obtain detailed insights into buyer behavior, including how they navigate your store and engage with products, to better understand the drivers of category performance.
Automatic identification and management of congested areas,such as checkouts, to improve the check-out phase and reduce waiting times.
Possibility to swiftly execute A/B tests (within the same shop or between different shops) to assess the efficacy of various purchase path layouts or the placement of displays and in-store promotions.
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