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The benefits of visitor traffic data for the retail trade
Measures individual and aggregated buyer journeys with a comprehensive path analysis. Get information on how each buyer is visiting the shop and interacting with the products to understand the factors that determine category performance.
Automatic identification and management of congested areas such as queues at checkouts to improve the check-out phase and reduce waiting times.
Possibility to quickly perform A/B tests (within the same shop or between different shops) to evaluate the effectiveness of different purchase path layouts or placement of displays and in-store promotions.
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