Marketing effectiveness: shop windows, entrance displays, digital media and in-store marketing
- Quantitative evaluation (ROI) of in-store and drive-to-store advertising and promotional actions on the different channels used.
- Visual communication messages within the shop can be changed in real time, based on the profile of visitors.
- Distribution of turnover and visits by gender and age group with the possibility of 'returning visitors' (through wi-fi tracking), buying groups and excluding staff.
Buying behaviour: fitting rooms, displays, layouts
Analysis of the most frequented routes and average dwell times. Granular analysis of products of interest is possible, thanks to Eye Tracking.
Customer service: optimal service time
Automatic identification and management of congested areas such as queues at checkouts and tools for customer communication.