Shop optimisation

Shop optimisation

Visitor traffic data to optimise conversion rate, layout and marketing

Marketing effectiveness: shop windows, entrance displays, digital media and in-store marketing

  • Quantitative evaluation (ROI) of in-store and drive-to-store advertising and promotional actions on the different channels used.
  • Visual communication messages within the shop can be changed in real time, based on the profile of visitors.
  • Distribution of turnover and visits by gender and age group with the possibility of 'returning visitors' (through wi-fi tracking), buying groups and excluding staff.

Buying behaviour: fitting rooms, displays, layouts

Analysis of the most frequented routes and average dwell times. Granular analysis of products of interest is possible, thanks to Eye Tracking.

Customer service: optimal service time

Automatic identification and management of congested areas such as queues at checkouts and tools for customer communication.

Get in touch with us
Subscribe to the newsletter

Subscribe to Insights Newsletter

Every month news and insights into the retail world and its surroundings: market data, case studies, technology, innovation, marketing

Contact us by email

Request more information

Contact our experts for a demo or a free quote. Send us a message or if you prefer call us on +39 02 87 186 938 (English speaking operator)