Shop optimisation

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Visitor traffic data to optimise conversion rate, layout and marketing

Marketing effectiveness: shop windows, entrance displays, digital media and in-store marketing

  • Quantitative evaluation (ROI) of in-store and drive-to-store advertising and promotional actions on the different channels used.
  • Visual communication messages within the shop can be changed in real time, based on the profile of visitors.
  • Distribution of turnover and visits by gender and age group with the possibility of 'returning visitors' (through wi-fi tracking), buying groups and excluding staff.

Buying behaviour: fitting rooms, displays, layouts

Analysis of the most frequented routes and average dwell times. Granular analysis of products of interest is possible, thanks to Eye Tracking.

Customer service: optimal service time

Automatic identification and management of congested areas such as queues at checkouts and tools for customer communication.

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